The term game changer tends to be overused, but De La Soul’s Kickstarter campaign may inspire more artists to work through unconventional channels to finance and distribute their work.

In less than a month, more than 9,000 backers have contributed over 500,000.00 USD—obliterating the band’s crowdfunding goal of $110,000.00 in ONE DAY!

This method of crowdsourcing and unconventional financing sends a powerful message to established and emerging artists as well as media companies and distributors that technology is a great tool for creatives to send their art directly to market.